I'm Konstantin Escher, a Social and Decision-Making Psychologist with over a decade of experience leading user research, building customer insight capabilities, and mentoring teams across product organizations — from fast-moving startups to global enterprises.
From sports, mobility, and fintech to retail and energy — I've collaborated with teams across various B2B and B2C industries to make insight operational and impactful.
What people say
"Perhaps the most enjoyable aspect of working with Konstantin has been that he is such a reliable thought-leader within the UXR discipline."
"A true all-round UXR professional."
"His influence extended outside of his dedicated team as he proactively supported, coached and proposed improvements to the bigger UXR team."
"How do you establish a research discipline from scratch, demonstrate the value of customer insight and get buy in from key stakeholders? As the UX Research Lead for Fleet, Konstantin enabled the portfolio to do all this in a short time across a global remit."
"His ability to work in collaboration with cross-functional team makes him an asset to any organisation & team."
From org-wide strategy to on-the-ground execution, I connect long-term direction with daily decisions — building teams, growing insight maturity, and embedding better ways of working.
I build research and insights teams from the ground up — hiring, enabling, and growing high-performing people. I create the conditions for excellence: clear standards, psychological safety, and alignment with product, design, and business. I raise the bar for insight quality and help teams earn a seat at the table.
I establish research operations from scratch — designing scalable systems for planning, recruiting, data collection, and analysis. From quant tooling to research repositories, I connect insights across teams and enable activation at scale. I bring structure that helps organizations learn faster, share better, and make smarter decisions.
As a trained psychologist and mixed-methods researcher, I work hands-on across qual and quant. From exploratory discovery and journey mapping to segmentation, surveys, and behavioral data analysis. I run interviews, prototype tests, and usability studies with precision, helping teams generate evidence that's both deep and actionable.
I support organizations through transformation — aligning teams around new goals, adapting practices to changing demands, and translating leadership vision into actionable change. I coach through uncertainty, shape new ways of working and operational setup, and create clarity where strategy meets execution.
Real-world examples of how I've helped teams align, grow, and deliver better decisions through insight-led work.
adidas — Website & Retail
Through multi-market qualitative and in-store research, I uncovered gaps in how adidas communicated sustainability across digital and retail touchpoints. The insights drove changes to content strategy, product storytelling, and retail messaging globally.
OneFootball — Rebranding
Through Gen Z-focused cultural insight and co-creation research, I helped reposition OneFootball from a utilitarian app to an emotionally engaging brand. The work shaped voice, visuals, and identity — launching a refreshed brand that resonated with a new generation of fans.
Aviv Group — Research Scaling & Ops
I led the design and rollout of a company-wide program that enabled designers and PMs to run their own high-quality user interviews. The initiative tripled direct user contact, accelerated decisions, and made insight generation a shared team habit.
OneFootball — Transformation & GTM
I led research for OneFootball's first D2C product, from pricing strategy and usability to live support operations. The insights shaped the product roadmap, supported revenue model decisions, and helped scale a premium offering for football fans worldwide.
Whether you're scaling discovery, navigating change, or building research capability — I'd love to hear what you're working on.
escher.konstantin@gmail.comAlso reach me on LinkedIn — in German 🇩🇪 or English 🇬🇧
