I enable digital product leaders to embed customer understanding into strategy and execution.
Let’s explore your customer strategy
I'm Konstantin Escher, a Social and Decision-Making Psychologist with over a decade of experience leading user research, building customer insight capabilities, and mentoring teams across product organizations - from fast-moving startups to global enterprises.
Trusted by global brands and growing product teams who take customer understanding seriously.
From sports, mobility, and fintech to retail and energy - I’ve collaborated with teams across various B2B and B2C industries to make insight operational and impactful.
What I offer
From org-wide strategy to on-the-ground execution, I connect long-term direction with daily decisions - building teams, growing insight maturity, and embedding better ways of working.
Building High-Performing Research Teams
I build research and insights teams from the ground up - hiring, enabling, and growing high-performing people. I create the conditions for excellence: clear standards, psychological safety, and alignment with product, design, and business. I raise the bar for insight quality and help teams earn a seat at the table.
Research Operations & Infrastructure
I establish research operations from scratch - designing scalable systems for planning, recruiting, data collection, and analysis. From quant tooling to research repositories, I connect insights across teams and enable activation at scale. I bring structure that helps organizations learn faster, share better, and make smarter decisions.
Hands-On Research & Mixed Methods Expertise
As a trained psychologist and mixed-methods researcher, I work hands-on across qual and quant. From exploratory discovery and journey mapping to segmentation, surveys, and behavioral data analysis. I run interviews, prototype tests, and usability studies with precision, helping teams generate evidence that’s both deep and actionable.
Transformation Coaching & Org Change
I support organizations through transformation: Aligning teams around new goals, adapting practices to changing demands, and translating leadership vision into actionable change. I coach through uncertainty, shape new ways of working and operational setup, and create clarity where strategy meets execution.
Case Studies
Real-world examples of how I’ve helped teams align, grow, and deliver better decisions through insight-led work.
Adidas | Website & Retail
Shaping Sustainability Storytelling for a Global Brand
Through multi-market qualitative and in-store research, I uncovered gaps in how adidas communicated sustainability across digital and retail touchpoints. The insights drove changes to content strategy, product storytelling, and retail messaging globally.
Strategic Research
Retail & Messaging
OneFootball | Rebranding
Turning a Functional App into an Emotional Football Brand
Through Gen Z-focused cultural insight and co-creation research, I helped reposition OneFootball from a utilitarian app to an emotionally engaging brand. The work shaped voice, visuals, and identity - launching a refreshed brand that resonated with a new generation of fans.
Gen Z Insights
Product Identity
Brand Research
Aviv Group | Research Scaling & Operations
Scaling Continuous Discovery at Org-Wide Level
I led the design and rollout of a company-wide program that enabled designers and PMs to run their own high-quality user interviews. The initiative tripled direct user contact, accelerated decisions, and made insight generation a shared team habit.
Research Operations
Enablement
Continuous Discovery
OneFootball | Transformation & Go To Market
Launching a direct-to-consumer business across five global markets
I led research for OneFootball’s first D2C product, from pricing strategy and usability to live support operations. The insights shaped the product roadmap, supported revenue model decisions, and helped scale a premium offering for football fans worldwide.
Streaming UX
Customer Experience
Monetization Research
Let’s talk about what insight can do for your team.
Whether you're scaling discovery, navigating change, or building research capability - I’d love to hear what you're working on.
hello@konstantinescher.com
Also, please get in touch on LinkedIn, either in German 🇩🇪 or English 🇬🇧